东北大学建校100周年
工商管理学院系列学术报告第36场
报 告 人：University of Kentucky, Haoying Sun, Associate Professor
报告时间：2023年6月15日（周四）14:30~16:00
报告地点：文管学馆 B564
报告摘要：
Using a durable goods modeling framework, we analyze the interactions between a single producer and a consumer market as a result of whether the government offers a short-term or long-term subsidy to encourage an innovative product (i.e., EV) adoption. We characterize the equilibrium adoption trajectories over time as well as the equilibrium improvement in quality (e.g., driving range) that the producer can offer in the future under both short and long-term subsidies. We show that under a short-term subsidy, the producer's investment in quality improvement is decreasing in the size of the subsidy. Conversely, under a long-term subsidy, its investment in quality improvement is increasing in the size of the subsidy. In a numerical study, we consider how short versus long-term subsidies of equal budget constraints affect equilibrium adoption rates and investment in quality improvement. This analysis indicates that, for a given budget constraint, the government's preference for a longer-term period of subsidy availability depends upon the environmental effects of production / disposal versus usage, the availability of opportunities to improve quality (driving range), and the total anticipated period for which the innovative technology will be viable. We find that when the cost of quality improvement is either very inexpensive or very expensive, a short-term subsidy that encourages lots of early adoptions dominates a long-term subsidy. On the other hand, when the cost of improving technology is intermediate, then it is better to offer a long-term subsidy that stimulates greater improvement in future quality. Moreover, because the long-term subsidy tends to encourage fewer total adoptions than a larger short-term subsidy, it is also preferred when the adverse environmental effects from production / disposal are large.
报告人简介：
Haoying Sun is an Associate Professor of Supply Chain Management is Gatton College of Business and Economics, University of Kentucky. She holds Warren W. Rosenthal Professorship and serves as the Director for the Master of Science in Supply Chain Management program. She graduated from The University of Texas with a Ph.D. in Supply Chain & Operations Management in 2011. Before joining the University of Kentucky, she was an Assistant Professor at Texas A&M University.
Haoying conducts research in Operations Management, Marketing, and Management of Information System interfaces. Her research has been published in Production and Operations Management (POM), Manufacturing & Service Operations Management (M&SOM), Journal of Consumer Psychology (JCP), OMEGA, Journal of Marketing Behavior, Customer Needs and Solution. Her work has been presented at various conferences, including MSOM, POM, and INFORMS annual conferences. She also holds two U.S. patents. She is an Associate Editor for the Decision Science journal. She also serves on the editorial board of the Production and Operations Management Journal.
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